the short answer
In the UK in 2026, a single well-built landing page typically costs £500–£1,500, a small business marketing site £2,000–£6,000, and a larger site with custom functionality £8,000+. Monthly arrangements that spread the build and include ongoing changes commonly start around £149 a month.
What drives the price of a website?
Three things, mostly: how many unique page designs it needs, whether it does anything beyond publishing content, and who writes the copy. Template-based sites are cheaper because the design work is already done. Custom functionality — booking, payments, portals, integrations — is where costs climb.
Content is the quiet cost. Sites stall on copy far more often than on code. If a quote excludes copywriting, budget for it or expect the project to drift.
Is a cheap website a false economy?
Not always. For a business that needs to look credible and capture enquiries, a well-executed single page can outperform a sprawling ten-page site nobody reads. Fewer pages, done properly, is often the smarter buy.
The false economy is a site you cannot edit, cannot measure and do not own. If changing a phone number means emailing an agency and waiting three days, you have bought a liability.
Should you pay monthly or upfront?
Monthly arrangements suit businesses that want the cost spread and expect the site to keep changing — new landing pages, seasonal campaigns, ongoing improvements. Upfront suits a defined project you do not expect to touch for two years.
Whichever you choose, check what happens at the end. Do you keep the site? Does it keep working if you stop paying? Get that in writing.
- Single landing page: £500–£1,500
- Small marketing site (5–8 pages): £2,000–£6,000
- Custom functionality or e-commerce: £8,000+
- Monthly, build plus ongoing changes: from around £149/month
What should be included in any quote?
Mobile-first design, reasonable performance, basic on-page SEO, analytics, a contact route that actually reaches you, and an editing method you can use without a developer. None of these are premium extras in 2026.
If hosting is included, ask where the domain is registered and in whose name. Domains registered to an agency rather than the client cause genuine problems later.
common questions
How much does a small business website cost in the UK?
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Typically £2,000–£6,000 for a small marketing site, £500–£1,500 for a single landing page, and £8,000+ where custom functionality is involved. Monthly plans that spread the cost start around £149 per month.
Why are website quotes so different?
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Scope and ownership vary hugely. Number of custom page designs, whether copywriting is included, custom functionality, and whether the price includes ongoing changes all move the figure substantially.
Do I own my website?
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You should own the domain, the content and the site itself. Confirm this before starting, particularly with monthly arrangements.
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